Toward Space beyond World - BOSEONG GREEN TEA

page name : Toward Space beyond World

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The spirit of our BOSEONG green tea is continued even after millennium.



Distribution and Promotion

확대/축소/인쇄/스크랩 버튼

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boseong greentea field

Developing a variety of tea products centered on the needs of customers

  • Pioneer of post-fermented tea: Developing fermented and post-fermented teas from 2008 to 2010 (Supervised by the Agriculture Technology Institute and Green Tea Research Institute)

Signing of an MOU for penetration into European markets

  • Participated in the European Export Exhibition held in Germany from June 27th to July 3rd, 2008 and signed an MOU with Mt. Everest (a German distributer) and other European 4 companies to deliver Boseong Green Tea into European Markets.

18 Places to Experience Boseong Green Tea

  • Fee: 10 ,000 KRW per person (subsidized by 50%)
  • Car Rental Fee for Group: Fee subsidized by 80% (differently by region)
  • Popularizing tea culture and improving the image of Boseong as the capital of green tea by subsidizing the transportation cost and encouraging the experience of tea processing.

Establishment of the Korean Tea Museum in Botjae

  • A special tea museum and tourist complex is being organized and built and linked with a special website shopping mall that offers a one-stop Internet system that connects consumers, tea plantations, home-stay and tourist hotels.

Establishment of a Green Tea Processing and Distribution Company

  • Starting in May, 2009, a complex will be completed that produces and sells green tea products from Boseong in the entire area comprising land plot No. 310, Bongsan-ri Bongsan-eup. The complex will purchase only tea leaves from plantations that have passed a chemical analysis.

PR, Promotion and Differentiation of High Quality Boseong Green Tea

  • Establishing a ‘Quality Management Standard’ for Boseong Green Tea to maintain consistent quality.
  • Quality Management Standard: Special institutes and tea producers collaborate to establish the standard for each product type such as steamed tea leaves, pan-fired tea leaves and steamed and pan-fired tea leaves. The standard will require higher quality than the national standard to differentiate the quality of Boseong Green Tea.
  • 2007. Won the Silver Medal at the World Green Tea Fair (in Sij-Oka)
  • 2007. Acquired USDA (US Department of Agriculture) organic food certificate
  • 2007. Acquired FDA (US Food and Drug Agency) certificate
  • 2008. Won the Gold Medal at the World Green Tea Contest
  • 2008. Won the Gold and Silver Medals at the International Luxury Tea Fair in Korea
  • Operating PR booths and shops at the nationwide festivals, exhibition and export shows to promote Boseong Green Tea.
  • Executing various advertisements and marketing events through mass media, securing consumer base in the national capital region and metropolitan areas.
  • Strengthening marketing in department stores and direct retail outlets, developing popular products and securing 5% of coffee consumer base as consumers of Boseong Green Tea.
  • Boseong Green Tea was certified as an astronaut’s beverage, passing the strict quality tests conducted by the Russian medical biology lab.
  • Participating in various exhibitions and fairs to promote Boseong Green tea as a certified astronaut’s beverage.
  • Boseong Green Tea in Orbit: Boseong Green Tea was served to Dr. Soyeon Lee, Korea’s first astronaut, while he orbited the Earth in the Russian Soyuz space craft on April 8th 2008.

Provision of Green Tea as a School Meal

  • To promote green tea as a healthful beverage for school cafeteria meals, a clinical study is now being conducted that started in 2008 by the Bio-Max Institute of Seoul National University.
  • Green tea is being provided to schools in the Boseong area as part of the regular school meals.
  • Green tea helps counteract toxins that may be ingested as a result of school cafeteria meals and also helps prevent tooth decay. In addition, education of traditional tea culture is being supported in kindergartens and elementary, middle and high schools.
  • A tea culture that encourages children in kindergartens to feel pride in being Korean.
    - Learning about tea culture is a good opportunity for children in kindergarten to learn about the Korean traditional lifestyle and culture.
  • The traditional lifestyle and tea culture that make elementary school students aware of their Korean identity.
    - Learning traditional etiquette through experiencing a traditional tea ceremony, tea ceremony etiquette, names of tea and tea ceremony utensils.
  • Tea culture that makes middle school students feel a deep sense of pride.
    - Feeling pride in the traditional tea culture by learning the origin of tea trees, how tea is cultivated, kinds of tea, health benefits of tea and foods that are best served with tea.
  • High school students can experience the elegance of tea culture.
    - Learning Korean identity by wearing Korean traditional clothing and learning tales about tea, complimentary foods that can be served with tea and tea boiling and serving techniques.

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